Kerala Ranked No: 1 in Smart Travel Asia Poll
Kerala Tourism got a boost when the million-plus readers of the acclaimed Hong Kong based travel portal SmartTravelAsia.com, placed the state as the Best Asian Holiday Destination, ahead of Bali, Phuket and the Maldives in a poll conducted over 3 months across Asia, Europe and North America. Other Indian destinations to be listed in the top 10 were Rajasthan and Goa - at eighth and 10th spots respectively.
To learn more, go to: http://www.smarttravelasia.com/travelpoll.htm
Now in its sixth year, the SmartTravelAsia poll result is a distillation of the readers’ perceptions and favourite travel brands. Their vote is based on substantial hands-on travel experience, word-of-mouth at dinnertime chats, as well as an idea of the brand drawn from advertising and editorial exposure in the media, a great deal of which is online.
The poll ran for three months from May to July. Quoting from the editorial: “There was no incredible premium. No romantic dinner with Angelina Jolie or offers of cuddly adoption. Who were these voters then? On average, voters took 13.56 air trips over the past 12 months and earned US$164,501 in household income (down modestly from US$170,000 in 2009).”
Approximately 60 percent of the participants were based in Asia (largely Singapore, Australia, Hong Kong, India, China, Japan, Malaysia, Thailand, Philippines, and the Middle East), 20 percent in UK/Europe and 20 percent in USA and North America.
This is another feather in Kerala’s tourism cap, and a friendly reminder to prospective travellers that you can’t go wrong if it’s Kerala you choose as a destination.
